Today I was reading my Allure magazine that somehow arrives free at my house, when it struck me that there are some things that are "pretty," or made for women's enjoyment, and some things that are "sexy," or made for men's enjoyment. Of course, this is making a lot of assumptions and overgeneralizations, but developers (of anything) must figure out their audience before they go forward with advertisements. There is plenty of research on what works on the opposite gender, so no need to cover it here. Similarly, there is a lot of information out on items created for men's enjoyment (for men), like cigars, whiskey, and spray-on hair.
So in no particular order, Things Made for Women, For Women's Enjoyment:
Anything you wear that is fluorescent: makeup, jewelry, nail polish, clothes, hair color. Looking different is great! You can establish your rank among the women-folk by standing out. Be aware that these things are for your own enjoyment - not for anyone else.
|Photo courtesy of makeup.lovetoknow.com|
|Katy Perry. Photo courtesy of fhm.com|
|Barbie shoe earrings? Photo courtesy of prized-possessions.blogspot.com|
Rompers or jumpsuits. Easy to wear, not aesthetic.
|Love is relative. Photo credit: thegloss.com|
Big big earrings!! While I'm personally a big fan of
weird themed earrings, it's definitely not giving off the "smart" vibe if they are extra large.
|Jessica can pull this off because she's cute. Photo courtesy of fashaddix.com|
Conversely, tiny dogs. Ironically, the guy ends up walking it eventually.
|Yo quiero mama! Photo credit: dailymail.uk.co|
Couches in women's rooms. Guys don't know about these, which is funny since everyone could benefit from a lounging area (bathroom or not). They are no longer a requirement in newly built facilities, but they were at one point (I had to design a distribution center for my Facilities class).
Kawaii, a sect of cute things from Japan. The word literally translates to adorable, precious, lovable, or innocent, according to Wikipedia. This category includes things like Hello Kitty, Pokemon, and any inanimate object with a smiley face paired with abnormally large pupils. See below.
Anything Oprah. This lady has an empire and a religion. Annoyingly, she will talk about her feelings about money rather than the subject straight out. I hope this gets better over time because she's a pretty good role model.
The Lifetime Channel.
Shampoos that smell.
Different designs in silverware.
Pictures of "non events."
Showers (i.e. parties).
You get the idea. :)